Category: Data & Analytics
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AI Traffic in 2025: Which Platforms Lead? (ChatGPT, Perplexity, Gemini & More)
The rise of AI traffic is notable, increasing from 0.02% to 0.15% in just one year. ChatGPT dominates this sphere, accounting for 78% of AI clicks. While AI traffic remains small compared to Google, it often delivers more engaged visitors, urging businesses to adopt generative engine optimization for visibility in AI-generated content.
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Reach vs. Impressions: the Difference in Audience Engagement
Reach and Impressions serve as key indicators of performance, shaping your strategy and determining its impact.
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Marketers Are Using More Data Than Ever. But Are They Any Smarter?
This eruption of data is frequently paralyzing teams, instead of helping them make better decisions. Marketers find themselves spending more time collecting and organizing data than actually using it to drive strategy.
