CHVEKLY

The world of SEO isn’t what it used to be.

We see it in search results.
We feel it in traffic reports.

And whether we like it or not, AI-generated content is now part of the digital ecosystem. It can either be your secret weapon, or a one-way ticket to lower rankings. The difference lies in how you use it.

Let’s break down what AI-generated content is, how it works, and how to make it serve your SEO goals rather than sabotage them.

What Is AI-Generated Content and How It Works?

AI-generated content is created by advanced systems like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude. These Large Language Models (LLMs) are trained on huge datasets — think books, websites, and academic papers — to produce text that’s coherent, relevant, and human-like.

The game-changer? Natural Language Processing (NLP), the tech that lets AI understand and generate human language.

Since the launch of GPT-3 in 2020, AI tools have gotten better, faster, and even capable of browsing the web in real time. That means people are often getting answers directly from AI instead of clicking through to websites.

Gartner predicts search traffic will drop by 25% by 2026 because of AI-powered search assistants. Add Google’s AI Overviews into the mix — summaries at the top of results — and organic clicks are harder to win.

But here’s the thing: SEO isn’t dying. It’s evolving. And the sites that stand out are the ones offering genuine value, real experience, and something worth engaging with. That’s also how you improve audience engagement, which is still a major ranking factor in Google’s eyes.

Google’s Guidelines for AI-Generated Content

Google doesn’t care if your content is written by a human, an AI, or a team of highly trained raccoons — as long as it meets its E-E-A-T standards:

• Expertise
• Experience
• Authoritativeness
• Trustworthiness

In other words: your content needs to be accurate, insightful, and created for people, not algorithms.

The catch? AI alone can’t deliver that. Without human oversight, AI content risks being generic, inaccurate, or — worst case — spammy.

“You can’t fake authenticity.” And in 2025, authenticity is SEO currency.

AI + SEO: How to Make Them Work Together

Google isn’t banning AI-generated content — it’s banning low-value AI-generated content.
Some formats are naturally suited for automation:

• Sports results and match recaps
• Financial reports
• Weather updates
• Product availability listings

But where AI really shines is in boosting your efficiency. Remember, only 7% of marketers feel they have enough time to analyze their data. AI can take care of the repetitive work — creating outlines, summarizing research, structuring drafts — so you have more time for the high-value creative decisions that make your content unique.

And when you blend AI’s speed with your own insights, expertise, and fact-checking, you get the best of both worlds: content that ranks and resonates.

The Do’s and Don’ts of AI-Generated Content for SEO

The Do’s

• Focus on quality — Bring in examples, screenshots, quotes, and details from real experience.
• Deliver real value — Use AI to enhance your research, not replace it.
• Fact-check everything — AI sometimes “hallucinates” information.
• Use AI as a tool, not a crutch — Let it help you think faster, not write for you entirely.
• Follow E-E-A-T principles — Make it clear you know what you’re talking about.
• Integrate thought leadership — Add your take on industry trends and developments.
• Monitor performance — Look at metrics like time on page and bounce rate to refine your strategy.
• Write for intent, not just keywords — Match the reason people search, whether it’s informational, navigational, or transactional.

The Don’ts

• Don’t create spammy one-sided content — Be balanced; credibility matters.
• Don’t skip human review — Proof every AI draft.
• Avoid plagiarism — Always check for originality and cite where needed.
• Don’t keyword-stuff — Context beats repetition.
• Avoid generic “AI voice” — Edit to remove fluff and robotic phrasing.
• Don’t ignore context — Make sure the tone fits the topic.
• Avoid misleading facts — Misinformation can hurt trust and rankings.
• Don’t forget accessibility — Use alt text, headings, and clear structure.

When AI Meets Human Expertise: The Role of an Excel Consultant

While AI tools can process massive datasets in seconds, they don’t always understand the business-specific nuances behind the numbers. That’s where a skilled Excel consultant comes in, blending advanced spreadsheet capabilities with strategic thinking to turn raw AI output into actionable insights.

An Excel consultant can help you:

• Clean and structure AI-generated data so it’s ready for in-depth analysis.
• Build dynamic dashboards that track SEO KPIs in real time.
• Automate repetitive reporting tasks, freeing up hours each week.
• Identify trends and anomalies that AI alone might overlook.

By combining AI efficiency with human expertise, you can ensure your SEO strategy is data-driven, accurate, and aligned with real business goals.

Content Strategist: Turning AI Output Into Audience-Centric Narratives

AI can help you create outlines and generate first drafts, but it takes a content strategist to ensure your message resonates and drives results. A strategist blends keyword data, brand voice, and audience insights to craft content that’s not only optimized for search engines but also designed for audience engagement.

A content strategist can:

• Refine AI drafts to match brand tone and style.
• Prioritize topics that balance SEO potential with audience interest.
• Plan multi-channel content campaigns that repurpose AI-generated assets effectively.
• Ensure consistency across blog posts, landing pages, and social content.

This human layer ensures AI-generated content is both discoverable and meaningful.

Data Analyst: Finding the Story Behind the Metrics

Even the best AI-powered SEO tools can overwhelm you with data. A data analyst helps interpret these numbers so you can make better marketing decisions, especially when only 7% of marketers feel they have enough time to analyze their data.

A data analyst can:

• Identify which metrics truly matter for your SEO goals.
• Spot performance trends AI might miss due to contextual nuances.
• Run A/B tests to validate AI-driven content strategies.
• Turn raw reports into clear, actionable recommendations for your marketing team.

The combination of AI’s speed and a data analyst’s insight ensures your SEO efforts stay laser-focused and impactful.

Final thoughts

Generative AI has rewritten the SEO playbook, but the fundamentals haven’t changed.
Quality, originality, and user intent are still the big three.

When you combine AI’s efficiency with your own creativity and insight, you can create content that performs well, earns trust, and strengthens audience engagement.

“In the middle of difficulty lies opportunity.” — Albert Einstein.

In 2025, the opportunity is to use AI not as a shortcut, but as a competitive advantage.

FAQ: AI-Generated Content & SEO in 2025

Q: Can AI-generated content rank on Google?
Yes, if it meets E-E-A-T standards and offers genuine value.

Q: Will AI replace SEO?
No — it’s changing how SEO works, but optimization is still essential.

Q: How do I make AI content unique?
Add your own experiences, examples, and expert perspectives.

Q: Should I disclose AI use?
It’s optional, but transparency can improve trust.

Q: How do I avoid AI hallucinations?
Fact-check against multiple reputable sources before publishing.